Book Signing Event

Garden District: Florists to the Field

Blue Star Ranch invites you to a book signing and floral demonstration with Memphis Floral Designers Greg Campbell and Erick New on July 25, 2018, from 4:30-6:30 pm. Be among the first to see our newly completed Residence, and join us for wine and cheese.

 

Florists to the fieldGarden District co-owners Greg Campbell and Erick New have grown a business of floral abundance and artistry one relationship at a time. A partnership of boundless creativity with an anything-can-be-done attitude, Greg and Erick never let reality get in the way of a great idea. On task they seem invincible, dream big, and realize their vision with exactness, always striving to surpass expectations. Be it a skyscraping installation or an unobtrusive centerpiece, they weave flowers and greenery into textural structures that bring people together for every imaginable occasion. In their competent hands, choice blooms become reassuring stewards of life’s grand milestones and simple pleasures.

From plant breeders and flower farmers to importers and exporters to markets worldwide, Greg and Erick have navigated a vibrant labyrinth of activity together for 25 years. The curation of products in their Memphis showroom represents Garden District’s connection to floriculture across the U.S. and abroad. In turn, Florists to the Field is Greg and Erick’s tribute to the fellowship they share with specialty farmers and colleagues in the floral industry.

Florists to the Field is one of this floral design team’s most ambitious endeavors to date and a worthwhile testimony to their work—avant-garde resourcefulness that employs flowers to complement settings, mirror emotions, and enriches lives. Join Greg and Erick on their Florists to the Field excursion. From the Deep South to the West Coast, through the Midwest and across the ocean to Holland, these are the places where they find inspiration.

 

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Greg Campbell & Erick New

Garden District Co-owners

Garden District co-owners Greg Campbell and Erick New have a partnership of boundless creativity with an anything-can-be-done attitude, and they have navigated the vibrant labyrinth of floriculture together for 25 years.

As newcomers to the flower industry, Greg and Erick, both Memphis-born and -raised, worked for John Hoover Flowers in Midtown Memphis. John showed his protégés all angles of the flower trade. Following John Hoover’s death in 1995, Greg and Erick stayed with John Hoover Flowers in different capacities. Erick was in his early 20s and continued to work part-time while attending The University of Memphis. Greg, 10 years Erick’s senior, assumed partial ownership and updated the name to Garden District. Greg continued to reinvent and expand the business, and ultimately outgrew the Midtown space. In 2002, the floral boutique moved to its current home in East Memphis, a stylish retail space on Sanderlin Avenue. Soon after the move, Greg and Erick became co-owners—Garden District was in full bloom.

The florists operate in tandem as architect and engineer, exchanging roles as needed. Greg is the architect—a persistent, alert perfectionist—while Erick is the engineer—a methodical strategist always prepping for the next step. The hands-on nature of their brick-and-mortar business requires elevated energy. To recharge, Greg is a master chef and avid gardener. He and his life partner, Greg Baudoin, enjoy entertaining in their beautifully appointed Memphis residence and escaping to their second home, a peaceful cottage on Snow Lake in Mississippi. Erick’s sense of adventure and curiosity are fundamental to Garden District’s motto, “Make it happen.” The former Eagle Scout is a keen outdoorsman, devoted husband to Suzanne, and father to Garner and Gregory.

Be it a skyscraping installation or an unobtrusive centerpiece, they weave flowers and greenery into textural structures that bring people together for every imaginable occasion. In their competent hands, choice blooms become reassuring stewards of life’s grand milestones and simple pleasures

Garden District